Timeframe: 2010 - 2011

Our client's problem...
Today the news is reaching us through many different channels. People read newspapers, but also follow news on their desktop, smartphone, iPad etc... This means that editors and news publishers are rethinking the best ways of bringing their content to the consumers. 

Mediafin wanted to take a big step towards a more multimedia editorial workflow.  Publications like De Tijd and L'Echo work with multiple media channels like print, online and sms; and news should be made regardless of the carrier through which a consumer will read it. Content first is the idea and a journalist should be able to manage all of the related content and publish to all the different media through a single user interface!

Timeframe: released in June 2010

The case for an iPhone app
The newspapers De Tijd and L'Echo have had their mobile sites for a long time already.  But with the industry-wide focus on the Apple iPhone and the fact that a large part of the Mediafin userbase was browsing mobile with iPhone (as analytics had shown), Mediafin wanted to more strongly support both brands by creating an iPhone app.

Our client's problem...
Life insurance brokers have to work with information that is often dated, incomplete or inaccurate, while it is very important to provide complete, up to date reliable and accurate client information when you need it to end customers.. Currently this data needs to be collected manually from various sources which can lead to numerous errors.