Kilootje minder
Client: BrandNewDay
Our role: Analysis & strategyDevelopment & TechnologySupport & Maintenance
Our client's problem...
The people from CM were looking for a way to help people lose weight. The idea was to bring people with that same goal in mind together on 1 platform. Brandnewday NV offered an excellent online health coach solution and agreed CM could use it for one year. There were other projects at CM available to support and coach the people into a healthier lifestyle, now it was a matter of having a platform to start losing weight collectively…
Our solution...
Foreach has built, together with Brandnewday NV (see www.brandnewday.eu), an interactive software application called an online health coach. This kilootjeminder coach (www.kilootjeminder.be) will help the Flemish community to move towards a more balanced lifestyle and healthier weight. This can be realised by defining a realistic personal plan to eat better, move more and to have a better control on the intake of calories. To motivate the people and keep them on the platform, a mechanism of daily mails (tips), a forum and a diary for personal follow-up was foreseen.
Five days after the start of the commercial campaign, organised by the CM, the application has reached over 10.000 registered users. After half a year, 60.000 people were registered.
Project Size: large
Release Year: 2009
Category: Web Application & Web Site
Technologies: .NET AJAX ASP.NET HTML/CSS MS SQL Server Reporting Services
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